- To develop a range for the coming season, they really need to do a lot of research about the trends colors and silhouettes, for that they attend many fashion shows, trade shows, etc.
- Once, the range is developed it is now their duty to carry out visual merchandising through digital and other means, taking care of the whole interior of the retail space, arrangement of aisles, shelves, display windows in order to bring out a story that can easily communicate with the customers.
- They are responsible for keeping a check over continuous steam of customers and providing them the best experience by training their employees to greet and deal with their customers with the utmost generosity.
- They need to know what is something that their brand is offering and what their clientele is seeking for, they need to keep up with their expectations.
CHALLENGES FACED BY A FASHION MERCHANDISER
Published
fashionnovice 